So&So’s
Where the who’s-who mingle with the whomevers
Where the who’s-who mingle with the whomevers
A Neighborhood Piano Bar
Tucked away on 52nd, just off 8th Ave in Hell’s Kitchen, So & So’s is a discrete escape for friends, neighbors, and theatrical denizens in search of a good time. Nightly live entertainment pairs perfectly with a supper-club-style menu of irreverent takes on continental classics and a dive-bar chic cocktail list. A menu designed by New York native Chef Aaron Fitterman features high-low pairings and retro city standards.
Opened September 1, 2024
851 8th Ave, New York, NY 10019
Designed by Goodrich, NYC
Developed by LUCID
THE BACKSTORY
For years, the Hampton Inn Times Square presided from a 1960s Morris Lapidus building over 8th Avenue (with an eye-poppingly impressive occupancy rate). Highgate saw an opportunity to drive room rates with a full-scale renovation and a flagship property for the new Romer Neighborhood Hotels brand.
THE CHALLENGE
Kitchen space at the Hampton Inn was limited to a small [ insert information here ]. Furthermore [ more of a space challenge ] and then also [ a guest challenge ].
OUR THEORY
The Theater District brings a concentration of industry talent along with theater-hungry travelers and locals together. But the area around 8th Ave. and 51st lacks objectively fantastic dining and cocktail destinations (particularly late night). [ etc. etc. etc. ]
THE DESIGN
Developer LUCID, Highgate’s design and construction studio, selected local firm, Goodrich, NYC to create a space that [etc. etc. etc.]
THE MENU
A menu of high-low [etc. etc. etc.]
The Results
As a result of this collaboration, So&So's enjoyed a highly successful opening, marked by smooth operations and strong early reception. The thoughtfully developed concept and menu quickly resonated with the community, and the restaurant has since become a beloved neighborhood favorite, known for its vibrant atmosphere and consistently exciting offerings.
Opened
September 1, 2024
Development Group
LUCID
Interior Designer
Goodrich, NYC
Branding